Notes on planning, designing and building.
Short posts on how we plan, design and build websites and web apps, and what we learn along the way.
JournalNewest first
Design in the browser sooner than feels comfortable
Static mockups look finished long before they are. Moving to real code early surfaces the problems that only exist on a real screen.
10 Sept 2026
Website or web app? How to tell which one you need
The line isn't really about technology. It's whether people come to read or come to do something — and it changes the cost.
3 Sept 2026
What to have ready before you brief a web studio
You don't need a spec document. You need answers to five questions — and being upfront about budget saves everyone a week.
27 Aug 2026
Why your WordPress site is slow, and what actually fixes it
It's rarely the hosting. Usually it's a page builder, a pile of plugins, and images nobody resized. Here's where to look first.
18 Aug 2026
Tell us what you’re building.
A few lines about the project are enough. You’ll hear back from the people who’d do the work, with a fixed quote to follow. Rather talk first? Pick a time that suits you.
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