Blocks made for the magazine
Pull quotes, photo essays and recipe cards are their own blocks, styled once, so every feature looks right.
Fieldnotes journal
A custom WordPress magazine, fast on phones, that the editors run on their own.
Concept
This is a concept project, made to show how we’d plan, design and build work like this. There’s no real client behind it.
N° 03 · Fieldnotes journalWhat we set out to do
The brief
Fieldnotes is an imagined food and travel magazine running on an old theme and a stack of plugins. Pages were slow on phones and the editors were nervous about touching the layout. So we planned a rebuild on a custom block theme they can run on their own.
Requirements4 must-haves
What it
had to do.
- 01Load quickly on phones, where most readers are
- 02Give editors a few custom blocks to lay out features
- 03Keep years of existing posts and their links
- 04Add a newsletter sign-up that doesn’t get in the way
Pages we designed
- 01Home
- 02Feature story
- 03Category page
- 04Author page
- 05Newsletter
DecisionsWhy it looks the way it does
Three choices
that shaped it.
Old links keep working
Every old URL maps to its new home before launch, so shared links still work and search engines can follow the move.
Fewer plugins to worry about
What the theme can do itself, it does. That leaves less to update and less that can break.
How we’d build it
- WordPressCMS
- Block themeDesign
- theme.jsonStyles
Tell us what you’re building.
A few lines about the project are enough. You’ll hear back from the people who’d do the work, with a fixed quote to follow. Rather talk first? Pick a time that suits you.
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